KUALA LUMPUR, 25 June 2025 —The sound of premium wagyu hitting a sizzling grill has become Malaysia's new anthem, and honestly, we're not complaining. Zenrich Wagyu just made history by securing an ASEAN Records recognition for importing a whopping 192,000 kilograms of Japanese wagyu in a single year – that's roughly equivalent to 600 cattle or 12.86 million perfectly marbled slices of beef heaven.
To celebrate this jaw-dropping achievement, they've opened their flagship restaurant, Wagyu by La Moon, right in the heart of TTDI's bustling food scene at The Greens. The grand opening was no small affair either, with Deputy Minister of Agriculture and Food Security Datuk Arthur Joseph Kurup doing the honors, alongside Japan's Minister of Embassy Daisuke Nihei.
"This record exemplifies the hard work of Malaysian companies like Zenrich Wagyu and our commitment to bringing the best of the world to Malaysia while strengthening our place in the global food scene," Datuk Arthur remarked during the ceremony. The Japanese minister echoed the sentiment, calling the achievement "a great testament to the strength of Malaysia-Japan partnership."
Where Premium Meets Accessible
Step into Wagyu by La Moon and you'll immediately feel the vibe – it's like a high-end kopitiam with a Japanese soul. The warm wooden interiors create an atmosphere that's classy without being intimidating, where you'll find everyone from local aunties sharing hotpots with their grandkids to young professionals debating the perfect sear on their yakiniku after a long workday.
The magic happens under the watchful eye of Chef Saburou Niitsu, a Japanese culinary master with 35 years of experience. His menu reads like a love letter from Japan to Malaysia, featuring yakiniku with that perfect smoky char, delicate shabu-shabu slices dancing in rich broth, and sukiyaki with its signature sweet-salty kick.
What makes this place even more special? They're serving halal-certified A5 Miyazaki Wagyu – yes, you read that right – with all-you-can-eat options starting from just RM199. That's a deal that lets you indulge without your wallet crying for mercy.
Perfect Timing for Visit Malaysia 2026
The timing couldn't be better. With Visit Malaysia 2026 (VM2026) in full swing, Wagyu by La Moon offers international tourists a taste of what Malaysia does best – blending global flavors with our signature warm hospitality. It's a perfect showcase of how the country is evolving its culinary landscape while staying true to its welcoming roots.
Zenrich Wagyu's director Liven Chong puts it best: "What started as a passion for quality has now become a powerful symbol of connection, bringing together communities, cultures, and cuisines in the most delicious way possible."
The restaurant stays open until 1 AM – a godsend for KL's notorious late-night food scene – and even offers basement parking, which is practically a miracle in TTDI's traffic-heavy area. The staff, with their infectious grins and helpful tips, guide you through the menu like your favorite pasar malam auntie, steering you toward the must-try Karubi or explaining the teppanyaki experience with genuine enthusiasm.
Behind this success story is Zenrich Allied Sdn. Bhd., which has been Malaysia's trusted wagyu supplier for over a decade. Their commitment to quality is evident in their sourcing process – twice monthly, their specialists travel to Japan to hand-select each cut from cattle raised in Japan's pristine mountain regions.
This isn't just about fancy food; it's about Malaysia's growing appetite for quality and our evolving position in the global culinary scene. From Japan's mountain farms to TTDI's vibrant streets, Zenrich Wagyu is serving up a story that's as bold and flavorful as the beef itself.
For more information, check out Wagyu by La Moon on Facebook and Instagram, or visit Zenrich Wagyu's website for more details about Malaysia's premium wagyu supplier.
- PakChaq Riq
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