Samsung's going all out with the hype train for Galaxy Unpacked 2026, and they're not just sticking to social media teasers this time. The tech giant is literally putting its Galaxy AI on display across some of the world's most iconic landmarks, and we're talking massive 3D video billboards that are hard to miss.
Starting February 11 and running until the big reveal on February 25, Samsung is transforming 17 major urban hotspots into eye-catching displays showcasing what Galaxy AI can do. We're talking about locations in Ho Chi Minh, London, Los Angeles, Seoul, Tokyo, and more. If you happen to be walking through London's Piccadilly Circus, hanging out in Tokyo's Shibuya Station, or catching a show at London's Outernet Now Vista, you're going to see Samsung's Galaxy AI teaser in all its 3D glory.
The campaign is called "Effortless Photo Creation With Galaxy AI," which pretty much spells out what Samsung's betting on for their next flagship devices. The focus seems to be on making photo editing and creation as simple as possible using AI – because let's be real, who doesn't want their phone to do the heavy lifting when it comes to getting that perfect Instagram shot?
The Global Billboard Blitz
Samsung isn't playing around with the scale here. The 3D billboards are hitting up some seriously high-traffic locations. In the US, you'll catch them at LA's The Moxy. Over in Europe, there's Warsaw's Marriott and both Piccadilly and Outernet Now Vista in London. Asia's getting a ton of love too – from Hong Kong's Entertainment Building to Chengdu's Tai Koo Li, Shanghai's Paramount, and Taipei's Light Corner.
Down under, Melbourne's Emporium will be lit up, while Southeast Asia gets treated to displays in Bangkok's The Panoramix CTW, Ho Chi Minh's Sunwah Tower, and Kuala Lumpur's Elite Pavilion. And of course, Samsung's home turf of Seoul is getting double the attention with installations at K-POP Live at Coex and KT Square. Tokyo rounds out the list with spots at Omotesando and Shibuya Station Front.
Mark Your Calendars (and Set Those Alarms)
Galaxy Unpacked 2026 is going down on February 26 at 2 a.m. Malaysia time – yeah, that's pretty early for most of us, but Samsung's making it easy to tune in. You'll be able to stream it live on Samsung Malaysia's official website, their Newsroom, YouTube, Instagram, Facebook, and LinkedIn. So pick your platform and get ready for what Samsung's calling "a new phase in the era of AI" where intelligence becomes "truly personal and adaptive."
Sweet Deals for Early Birds
Here's where it gets interesting for Malaysian shoppers. From February 11 to 25, you can register your interest on Samsung's Unpacked page and snag yourself a RM150 e-voucher to use on whatever Galaxy devices they unveil. But wait, there's more – you'll also be entered to win mystery gifts worth up to a whopping RM68,000 total. Not too shabby for just showing some early interest, right?
Samsung's clearly going big with this launch, and the 3D billboard strategy is pretty genius marketing – it's hard to ignore a massive AI-powered display when you're just trying to grab your morning coffee in Shibuya or catch a movie at Piccadilly. Whether you're an Android fanboy, a photography enthusiast, or just curious about what AI can really do for your smartphone camera, this Unpacked event is shaping up to be one worth watching.
Make sure to check out Samsung's Newsroom at news.samsung.com/my/ for more teasers leading up to the February 26 event. And if you're near any of those 17 billboard locations, definitely snap a pic – the irony of using your current phone to photograph ads for the next generation of phones isn't lost on us.
- PakChaq Riq
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