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| The underdog smartphone maker is shaking up Southeast Asia's mobile scene with its gaming-ready devices and wallet-friendly pricing |
Move over, big players - there's a fresh face climbing the smartphone ladder in Southeast Asia. Infinix, the tech brand that's been catching the eyes of young phone shoppers, just dropped some seriously impressive numbers. According to the latest Canalys report, their parent company Transsion isn't just participating in the game - they're sitting pretty in the top three spots across Southeast Asia, commanding a hefty 16% of the market after shipping 4 million units in Q3 2024.
But here's where it gets really interesting: Malaysia has become Infinix's golden child. The brand has pulled off what many thought impossible - a staggering 97% year-over-year growth, landing them the number four spot in Malaysia's competitive smartphone market.
"We're not just selling phones; we're delivering innovation that doesn't break the bank," says Tommy Xiong, who heads up Infinix Malaysia. And looking at their lineup, he might be onto something.
Their latest hits, the NOTE 40 series and ZERO 40 5G, have been flying off the shelves, packed with features that usually come with a much heftier price tag. But it's their gaming phones that are really turning heads. The GT 20 PRO and HOT 50 5G have become the talk of Malaysia's gaming community, offering the kind of performance that usually makes wallets cry - minus the tears.
Speaking of gaming, Infinix isn't just stopping at hardware. They've been busy cooking up partnerships with the biggest names in mobile gaming - PUBG Mobile, Mobile Legends: Bang Bang, and Honor of Kings, to name a few. It's all part of their master plan to become the go-to brand for mobile gamers who want top-tier performance without emptying their savings.
The bigger picture? Southeast Asia's smartphone market is booming, with a 15% jump in Q3 2024, hitting 25 million units shipped. While other brands are duking it out in a price war, Infinix has found its sweet spot - offering feature-packed phones in the entry-level and mid-range segments that don't feel like compromises.
For those who want to keep up with Infinix's next moves (and maybe snag their next phone), you can follow them on their official website, Facebook, Instagram, or catch their latest on TikTok.
The bottom line? In a market where everyone's fighting for attention, Infinix is proving that sometimes the underdog has the sharpest bite. Keep an eye on this one - they're just getting started.
- PakChaq Riq
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