Kuala Lumpur, Malaysia, 14 May 2025 —The tech world just got a little more interesting. Nothing, the London-based company that's been shaking up the smartphone and audio game since 2020, has announced a strategic partnership with KEF, one of Britain's most legendary audio brands. And honestly? This collaboration makes perfect sense when you think about it.
Two UK Powerhouses Unite
Both companies are quintessentially British, but they've taken very different paths to get where they are today. Nothing burst onto the scene with their transparent Phone (1) design that caught everyone's attention (and even snagged a Time Magazine Best Inventions award). Meanwhile, KEF has been quietly perfecting the art of high-fidelity sound for over six decades, ever since BBC engineer Raymond Cooke founded the company in 1961.
"KEF is one of the most respected names in audio, and we're proud to partner with them as we take the next step in expanding Nothing's audio journey," said Andrew Freshwater, Nothing's Head of Smart Products Marketing. The partnership isn't just about slapping two logos together – it's about combining KEF's deep acoustic expertise with Nothing's fresh, design-forward approach to consumer tech.
What This Means for Audio Lovers
For Nothing, this partnership represents a significant expansion of their audio portfolio. The company has already released eight audio products under their Nothing and CMF by Nothing brands, but working with KEF opens doors to entirely new categories and levels of acoustic precision.
Grace Lo, KEF's President & Head of Global Marketing, sees it as an opportunity to reach new audiences: "This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design."
The Numbers Behind the Partnership
Nothing isn't exactly a startup anymore. The company has sold over 9 million units worldwide across their product lines, including eight smartphones and two smart wearables. They've hit the impressive milestone of $1 billion in cumulative revenue, proving that their unique approach to tech design resonates with consumers.
KEF brings its own impressive credentials to the table. The company continues to manufacture its flagship speakers in Maidstone, Kent, and operates KEF Music Galleries in major cities worldwide, including a global flagship store in London. These aren't just retail spaces – they're designed as "listen and believe" experiences that serve as community hubs for audio enthusiasts.
What's Coming Next
While both companies are keeping specific product details under wraps for now, they've confirmed that several acoustically co-developed products are already in progress. The partnership signals a long-term commitment rather than a one-off collaboration, which suggests we'll see multiple product launches over the coming months and years.
The timing feels right too. Nothing has built a reputation for making tech "fun again" with their transparent designs and community-driven approach (they have over 8,000 private investors and work closely with the Nothing Community). Adding KEF's six decades of acoustic expertise could help them create products that don't just look different – they sound different too.
The Bottom Line
This partnership represents more than just two British brands working together. It's about bridging the gap between heritage audio expertise and modern design sensibilities. For consumers, it promises products that combine KEF's legendary sound quality with Nothing's distinctive aesthetic and user experience philosophy.
Further details are expected in the coming months, but this collaboration already signals an exciting new chapter for both companies – and potentially a new standard for what premium audio can look and feel like.
More product announcements and details expected throughout 2025.
- PakChaq Riq
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