(L-R) Aman Zakaria, AirAsia Inflight Ancillary and Engagement Specialist, Albert Thien, Content & Advocacy of L'Oréal Paris, Francis Tan, Executive Director and CEO of Suria KLCC Sdn Bhd, Andrew Tan, Founder of KLFW, Fiona Tan, General Manager of JDE Malaysia, Wong Mun Summ, Assistant Commerce Manager of Poh Kong, Saiyidai, Brand Manager of vivo Malaysia, Madihah Samad Associate Brand Manager (Laurier) of Kao Malaysia, Alyani Ali, Associate Brand Manager (Laurier) of Kao Malaysia
KUALA LUMPUR, 10 July 2025 – The worlds of fashion and technology are colliding in spectacular fashion this year as vivo Malaysia steps into the spotlight as the Official Mobile Partner of Kuala Lumpur Fashion Week (KLFW) 2025. This partnership promises to revolutionize how fashion moments are captured, shared, and celebrated, bringing professional-grade smartphone photography directly to Malaysia's most prestigious fashion event.
Fashion Meets Innovation on the Runway
The announcement, made on July 10, 2025, brings together an impressive lineup of industry leaders, including vivo Malaysia's Brand Manager Saiyidai alongside KLFW founder Andrew Tan and representatives from major brands like L'Oréal Paris, Suria KLCC, and JDE Malaysia. This collaboration isn't just about brand visibility – it's about creating a synergy between two industries that share core values of creativity, innovation, and self-expression.
What makes this partnership particularly exciting is how vivo's cutting-edge smartphone technology will be put to work documenting every aspect of KLFW 2025. From behind-the-scenes preparation to designer spotlights and those show-stopping catwalk moments, vivo smartphones will capture it all, demonstrating their imaging capabilities in real-world, high-energy environments where every shot counts.
ZEISS Partnership Takes Mobile Photography to New Heights
The real star of this collaboration is vivo's partnership with ZEISS, the legendary German optics company. This isn't just a marketing gimmick – it's a serious technological alliance that brings professional-grade camera technology to everyday users. The timing couldn't be better for fashion enthusiasts who want to capture runway-worthy content.
Two smartphones are stealing the show at KLFW 2025: the vivo X200 FE and the ultra-slim vivo V50. The X200 FE features a impressive 50MP ZEISS Super Telephoto Camera with Stage Mode, perfect for capturing those intricate details from across the runway. Meanwhile, the V50 delivers professional-level results through its ZEISS All Main Camera system, offering versatile focal lengths and portrait-enhancing effects that fashion photographers dream about.
For the selfie generation, the vivo V50 comes equipped with a 50MP front camera that promises flawless results every time. Available in fashion-forward colors including Ancora Red, Mist Purple, and Satin Black, these devices aren't just tools – they're fashion statements themselves.
A Match Made in Creative Heaven
"At vivo, we believe that technology and fashion are a perfect match, and our latest smartphones, the vivo X200 FE and vivo V50, truly reflect that vision," explained Saiyidai, Brand Manager of vivo Malaysia. "Through our collaboration with KLFW, we are empowering fashion lovers and creators to capture every iconic moment at KLFW with style."
This sentiment is echoed by Andrew Tan, KLFW's founder, who sees this partnership as a natural evolution for the event that launched in 2013. "We are thrilled to welcome vivo Malaysia on board as the Official Mobile Partner of KLFW 2025 – a collaboration born from our shared values of creativity, individuality, and innovation."
Beyond the Runway: A Digital Revolution
Since its inception in 2013, KLFW has positioned itself as the premier platform for Malaysian designers, with a mission to make fashion more accessible to the public. Over the years, it has successfully redefined the local fashion scene through innovation, sustainability, and global recognition. Now, with vivo Malaysia as its Official Mobile Partner, KLFW 2025 is set to bring fresh energy and technological sophistication to the runway.
This partnership represents more than just a sponsorship deal – it's a strategic alliance that recognizes how modern fashion consumption has evolved. In an era where social media presence can make or break a designer's career, having access to professional-grade mobile photography tools isn't just convenient; it's essential.
The collaboration promises to spotlight Malaysia's vibrant community of designers, digital creators, and photographers, giving them the tools they need to showcase their work with unprecedented clarity and creativity. As fashion weeks worldwide grapple with how to remain relevant in the digital age, KLFW 2025 and vivo Malaysia are showing the way forward.
For fashion enthusiasts, content creators, and anyone who appreciates the intersection of technology and style, this partnership signals an exciting new chapter for Malaysia's fashion scene. Stay tuned as vivo and KLFW 2025 continue to push the boundaries of what's possible when innovation meets the runway.
- PakChaq Riq
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