KUALA LUMPUR, December 4th, 2025 – If you've ever drooled over a Ferrari Testarossa or admired the sleek lines of an Alfa Romeo Spider, you already know Pininfarina's work. Now, the legendary Italian design house that's been crafting automotive masterpieces for 95 years is bringing its magic touch to your pocket.
Yesterday at Business of Design Week 2025 in Kuala Lumpur, smartphone brand Infinix dropped a pretty major announcement: they're teaming up with Pininfarina to design their upcoming flagship, the Infinix NOTE 60 Ultra. And honestly? This collaboration is kind of a big deal.
From Supercars to Smartphones
For those unfamiliar with Pininfarina, let me paint you a picture. Since 1930, this Italian design studio has been the creative force behind some of the world's most jaw-dropping automobiles. We're talking about the kind of cars that make people stop and stare. But their portfolio extends way beyond cars—they've worked on everything from luxury lifestyle products to yachts and architecture.
Now they're channeling all that design expertise into the smartphone world, and the Infinix NOTE 60 Ultra will be the first device to emerge from this partnership.
Perfect Timing for Both Brands
The timing of this collaboration makes a lot of sense when you look at Infinix's recent trajectory. The brand has been absolutely crushing it in Southeast Asia, posting the largest quarter-on-quarter shipment increase in the region during Q2 2025, according to IDC's Worldwide Quarterly Mobile Phone Tracker. They're riding a wave of momentum, and partnering with a design powerhouse like Pininfarina signals their serious intent to move upmarket.
"As we collaborate with leading partners across different fields, we are steadily advancing Infinix's journey toward premiumization," explained Tony Zhao, CEO of Infinix. He emphasized that this partnership is all about "strengthening the design foundation" of their future products and establishing "a new aesthetic benchmark for future flagship products."
Italian Excellence Meets Tech Innovation
Fabio Calorio, Senior Vice President of Brand at Pininfarina, seems equally excited about the collaboration. He described it as "a great opportunity both to express Pininfarina's legacy of Italian design excellence into the realm of technology" while applying their core principles of combining beauty and performance.
And those principles? They're pretty solid. Pininfarina has built a near-century legacy on "purity, timeless design, and emotion in form"—values that, according to Calorio, align perfectly with Infinix's innovation-driven approach.
What's Next?
So what can we expect from the Infinix NOTE 60 Ultra? Well, full details are still under wraps for now. The company promises to reveal more about the device's design philosophy, features, and availability "in the coming days." Given Pininfarina's track record—over 1,450 automotive projects, 750 product designs, and more than 90 international design awards in the past decade—expectations are understandably high.
The Bigger Picture
This partnership represents something bigger than just one smartphone. For Infinix, a brand that's been around since 2013 and now operates in over 70 countries across Africa, Latin America, the Middle East, South Asia, and Southeast Asia, it's a statement of intent. They're not just making affordable devices anymore—they're aiming for the premium segment.
And for Pininfarina, this marks another chapter in their evolution from an automotive design house to a global design services group with offices across Italy, Germany, China, and the United States.
The marriage of Italian design heritage with accessible technology could be exactly what the premium smartphone market needs right now. We'll be watching closely to see how this "Infinix NOTE 60 Ultra design by Pininfarina" turns out when more details drop.
Stay tuned—this could get interesting.
- PakChaq Riq
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