Home appliance giant introduces AI-powered SMART MASTER series alongside unprecedented nationwide retail expansion
KUALA LUMPUR, 3 December 2025 – Midea Malaysia just pulled off something pretty spectacular – they've launched 18 brand stores across the country simultaneously, earning themselves a spot in the Malaysia Book of Records for "Most Electrical Appliance Outlets Launching In An Event." Yeah, you read that right. Eighteen stores, all at once.
The December 3rd launch wasn't just about numbers though. This massive rollout included 15 new Midea brand stores, 2 Midea Pro-Shops, and a refreshed Kuala Lumpur showroom, transforming the company's retail presence from literally zero to 18 stores in a single day. Talk about making an entrance.
"Launching 18 brand stores simultaneously is more than an expansion – it transforms how customers engage with Midea," explained Mark Tam, Managing Director of Midea Malaysia. The move is all about accessibility, giving Malaysians more opportunities to actually touch and test products, chat with specialists face-to-face, and get after-sales support without travelling across the country.
A Synchronized Spectacle
The launch event itself was quite the production. Picture this: all 18 locations running a synchronized countdown, with storefront signboards unveiled at the exact same moment. The whole thing was livestreamed on Midea Malaysia's Facebook page, creating this cool sense of unity across the entire retail network.
The ceremony featured introductions of all 18 brand store owners, followed by plaque presentations and the official Malaysia Book of Records certificate handover. But the real star of the show? Midea's new SMART MASTER series.
Meet SMART MASTER: Your Home, But Smarter
Alongside the store openings, Midea unveiled its SMART MASTER product line – a suite of AI-powered, IoT-enabled appliances designed to make your home genuinely smart, not just internet-connected for the sake of it.
These aren't your average smart appliances. The SMART MASTER series uses AI and smart sensors to actually understand and respond to what you need. Everything connects through Midea's SmartHome app, with RFID and Wi-Fi connectivity allowing for remote operation and automation. Basically, your home learns your habits and adapts accordingly.
The showcase also featured an impressive lineup including the Avigator series, Insta-Fit Master series, a complete Laundry Suite, the L-Shaped Cooker Hood MCH-90XS38 with RFID, a Built-In Gas Hob, the Robotic Vacuum Cleaner V12, and even a Bladeless Fan.
Big Ambitions for 2026
This expansion signals serious intent from Midea. The company is targeting approximately 20% growth in 2026, riding the wave of increasing demand for energy-efficient and smart home solutions in Malaysia. They're not stopping here either – plans include further Brand Store network expansion, stronger dealer partnerships, and enhanced after-sales service nationwide.
Since Midea Malaysia (operating as Midea Scott & English Electronics Sdn Bhd) kicked off operations in 2006 with RM12 million in revenue, they've grown to RM730 million in 2023 – that's 61 times growth in 17 years. Several of their products already hold the number one position in Malaysia, and they're confident more will follow.
Sweet Launch Deals
To celebrate the grand opening, Midea's rolling out promotions throughout December. There's a Gift with Purchase promotion running all month, a Spin & Win campaign for purchases over RM288 from December 3-10, and a Spend & Win contest for purchases above RM488 from December 3-31.
With the global home appliance market increasingly focused on connected living and energy efficiency, Midea's aggressive expansion strategy positions them as a serious contender in Malaysia's competitive smart home sector. The combination of physical retail presence and cutting-edge AI technology shows they're playing the long game.
For Malaysians looking to upgrade their homes with smart technology, having 18 new locations to explore these innovations in person certainly makes the decision easier. And with that Malaysia Book of Records certificate on the wall, Midea's making sure everyone knows they mean business.
- PakChaq Riq
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